McDonalds franchise: 10 things you probably didn't know


McDonalds franchise: 10 things you probably didn't know
  1. Ronald McDonald was not the company’s original mascot; Speedee, a winking waiter with a hamburger shaped head, was the chain’s representative in its formative years 
  2. Solid Gold McDonald’s, a 1950s style outlet with gold frontage and roof in. Wisconsin, is one of a number of themed restaurants in the chain. Another eatery boasts a 24 carat gold chandelier and opulent light fixtures.
  3. Nearly one in eight US workers have at some time been employed by McDonald’s
  4. McDonald's has increased shareholder dividends for 25 consecutive years, earning it a place in Standard & Poor’s 500 Dividend Aristocrats.
  5. McDonald's does not sell food or other supplies directly to franchisees, instead delegating that task to approved third-party logistics operators.
  6. Although it prides itself on the consistency of its menu and food quality wherever you are in the world, McDonald’s does make occasional concessions to local tastes and customs. So in Indonesia you can buy McRice, Indian outlets are devoid of beef, which is proscribed in the Hindu religion, and Portugal remains the only market where you can get soup.

    So ubiquitous are the golden arches that the price of the Big Mac has been used as a economic barometer

  7. So ubiquitous are the golden arches that the price of the Big Mac has been used as a economic barometer. Topping the ‘Big Mac Index’ as the most expensive places to buy a Big Mac in 2010 were Norway, followed by Sweden, Switzerland, Brazil and Denmark. The five most affordable are the Ukraine, Hong Kong, China, Thailand and Egypt.
  8. A 1997 study called Golden Arches East suggested that service standards in independent restaurants in East Asia had improved noticeably since the American burger chain’s arrival. The report found evidence that McDonald’s set new standards for hygiene and cleanliness and local people demanded better restrooms from independent eateries.
  9. A former fighter in the Kurdish resistance established a copycat restaurant in Iraq when his application to set up an official McDonald’s franchise was declined because of economic sanctions imposed on the regime of Saddam Hussein. Suleiman Qassab, who had worked at McDonald’s as a refugee in Vienna, still harbours hopes of one day turning Madonal into an official outlet. In the meantime, he has formulated a menu closely resembling that of the fast-food giant and incorporated golden arches into the signage, but has yet to incur legal action from the fast-food giant.
  10. Not all menu items have triumphed. Flops included: The hulaburger – designed for Catholics who eschewed meat on Fridays, it replaced the beef with a slice of pineapple – the McLobster, which is only available in outlets in Maine, McPasta, McSpaghetti, McPizza and McDogs.

About The Author

Adam Bannister Writer
Adam Bannister writes for all titles in the Dynamis stable including BusinessesForSale.com, FranchiseSales.com and PropertySales.com as well as other industry publications.

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