The SUBWAY® brand will once again be joining the line-up of exhibitors at the National Convenience Show (NCS), held at Birmingham’s NEC from 24-26 April 2017.

The SUBWAY® brand recently celebrated a key development milestone by opening its 750th store in a non-traditional location in the UK and Ireland at an East of England Co-op store in Norwich. The NCS offers the SUBWAY® brand the perfect opportunity to continue to drive its expansion in the convenience store sector.

Non-traditional stores are located in off-high street sites, such as petrol forecourts, convenience stores, hospitals, transport hubs, universities and colleges. Development in off-high street locations continues to be a key area of development for the SUBWAY® brand, with many retail partnerships with high profile operators including Blakemore Retail, Applegreen and Euro Garages, as well as many independent retailers.

Providing expert advice and information from the SUBWAY® brand will be a team of SUBWAY® Development Agents and franchisees. Members of the team will also be attending the ACS Summit on 25 April, further highlighting the SUBWAY® brand’s commitment to the convenience retail sector.

Peter Dowding, Country Director for SUBWAY® UK and Ireland, commented: “The NCS provides the perfect platform to showcase the partnership opportunities available with the SUBWAY® brand. As the UK and Ireland’s largest specialist sandwich provider, it is vital for the SUBWAY® brand to lead the way in the convenience retail sector. When discussing opportunities with potential franchisees, the SUBWAY® brand highlights the benefits that the addition of a SUBWAY® franchise into a convenience store can bring; for example, increased footfall and excellent business growth opportunities.”

The SUBWAY® brand has had great success in attracting new franchisees to join the franchise network at the National Convenience Show in previous years. Mohammed and Raeesah Jassat are a husband and wife SUBWAY® franchisee team from Urmston, Manchester. They first met with the SUBWAY® team at the National Convenience Show in 2014, and in July 2015 opened a SUBWAY® store within their Post Office and convenience store.

Mohammad explained: "After seeing the SUBWAY® brand at the National Convenience Show we wanted to explore the possibilities of having a SUBWAY® store, alongside the Post Office in the convenience store. We were drawn to the SUBWAY® brand as its image is so strong and it has such a high awareness amongst customers.”

After getting in contact with their local SUBWAY® Field Consultant, and visiting other local SUBWAY® franchisees to get a good first-hand understanding of what it was like to be a SUBWAY® franchisee, Mohammad and Raeesah were sold on becoming a part of the franchise.  Mohammad said: “I came away from that experience excited and looking forward to being a part of that group, all the franchisees knew each other and there was a friendly competitiveness between them. Most of all I was surprised to find out how much being a SUBWAY® franchisee had changed their lives. Some of the franchisees were in convenience stores or petrol forecourts and said that introducing the SUBWAY® brand had brought a different type of dynamism to their business."

To find out more about joining the number one franchise opportunity* - visit the SUBWAY® brand at the National Convenience Show on stand P108.

With more than 2,400 SUBWAY® stores open across the UK and Ireland and over 44,000 stores in over 110 countries, the SUBWAY® brand is the world’s largest sandwich franchise*. Worldwide, all SUBWAY® stores are individually owned and operated by franchisees.