The Counter - Burger Franchise

The Counter® is expanding its premium burger franchise into new markets.


The Counter Franchise Opportunity

The Counter® is expanding its premium burger franchise into new markets. The Counter is actively seeking entrepreneurs with a passion for creating the best burger experience and the desire to learn more about one of the best available franchise opportunities available.

Elevate your burger game! You want organic bison with bacon? Sweet Sriracha and grilled pineapple? A spiked Bailey’s milkshake? We don’t judge!

The Counter offers a fresh, unconventional approach to the typical hamburger restaurant, allowing guests to create their ultimate burger. Choosing from 7 proteins, 12 cheeses, 31 signature toppings, 20 made-from-scratch sauces, 6 buns, and 4 fresh greens, guests can create more than a million possible burger combinations, all served in a full-service, casual-dining atmosphere punctuated by industrial décor and upbeat music.

Create Your Own Burger Restaurant

  • Customization to meet individual lifestyles
  • Opened first location in Santa Monica in 2003
  • Innovative twist on an American classic
  • High quality, locally sourced ingredients
  • Craveable, proprietary flavors
  • Hospitality-driven culture
  • Modern, progressive setting
  • Pioneer In Upscale, Premium Burger Market
  • Features oversized glass roll-up doors (where possible)
  • Designed to be efficient & maximize operational efficiency
  • Average 2,000 to 3,000 square feet
  • 75 – 95 Seats
  • End Cap or Corner locations preferred
  • Lifestyle centers or multi-purpose developments
  • Environmentally sound design

Why Us Over Other Burger Franchises

With the gourmet burger segment showing no signs of slowing, The Counter® is looking to expand throughout the U.S. The Counter specializes in a customized experience with premium ingredients and endless options that sets it apart from other burger franchises.

Best In-Class Training & Support
The Counter® supports its franchisees at every stage of business ownership. The Counter starts by providing comprehensive training at its corporate headquarters followed by two weeks of on-site, hands-on training. Once the location is opened, The Counter provides ongoing training and monthly check-ins along with access to its best-in-class in-house marketing and PR teams to support growth.

Availability In Top Markets
With available opportunities in high-potential markets, a loyal brand following, and strong brand appeal that caters to different tastes and appetites, it is the prime time to become a The Counter® franchisee.

Economies Of Scale
When you join The Counter®, you join the Kahala Brands family of franchise brands, providing access to a team of veteran franchise and restaurant leaders with unmatched experience in the industry. Kahala Brands’ team makes every resource available to support the growth of your business, from a robust training program and support programs, discounted goods and services from Kahala’s vendor partners, to marketing assistance and more.


Unparalleled Customization
The Counter® stands out from other burger concepts by allowing guests to create the burger or salad of their dreams. Guests can choose from more than 80 ingredients to customize their meal. Whether it’s a 1 lb. bison burger with smoked gouda and grilled onions or a low-carb grilled-chicken salad with fresh greens, bleu cheese and tangy Asian dressing, each meal is customized to the exact specifications of the guest. The Counter caters to virtually any dietary restriction without sacrificing taste. Vegan burgers, low-carb options, vegetarian burgers and an entire gluten-free menu offer an array of options for all guests.

Focused Quality
The Counter® is passionate about quality. From the hormone-free and antibiotic-free beef to the made-from-scratch sauces, every menu item is prepared to the highest standard, making The Counter the go-to choice for burger connoisseurs.

West Coast Inspired
Established in Santa Monica in 2003, The Counter® was conceived as an innovative twist on an American classic. From day one, The Counter’s goal has been to offer customers fresh, high-quality, gourmet burgers that can be customized to meet every guests’ specific cravings. As soon as the restaurant opened its doors for business, it was clear the concept would catch on. That’s why The Counter began franchising just two short years later, in 2005.

Our Ideal Candidate

We are looking for franchisees who are financially qualified, customer service oriented and have experience running a full service restaurant (not required, but good to have experience). Franchisee will be hands on in the day to day running of their restaurant strong posses strong leadership skills, and have a desire to be a successful entrepreneur.

Interested in learning more?
Fill out the form today!

The Counter is currently accepting inquiries from the following states: Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, Washington, D.C., West Virginia, Wisconsin, Wyoming.


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