Andrew Cutler

Andrew Cutler

Andrew Cutler is franchise director for Card Connection, the UK's leading greeting card franchise.

Andrew's Articles

  • Subway franchise: the story of Fred DeLuca and Subway
    DeLuca originally had plans to become a doctor, however that all changed when he opened his first sub sandwich shop.
    Fred DeLuca founded the Subway chain in Connecticut, USA in 1965....
  • Assessing franchise business opportunities
    How to identify the real nature of a franchise opportunity.
    Franchising business opportunities often attract people who have never been involved in running their own business before....
  • Franchises for sale: knowing your market
    Using greeting cards as a case study, an examination of how to anticipate your customer's tastes and shopping habits.
    When it comes to promoting your business or franchise, knowing your customers is key. Partly this means building relationships or conducting market research so you can understand and react to their...
  • Business relationships rule
    Card Connection's franchise director explains why.
    Business is about making decisions based on rational thinking and having the best product backed up by the most efficient service will always win over the competition - right? Wrong!  Business dec...
  • Buying a franchise: franchisee requirements
    Andrew Cutler explains what attributes franchises want in their franchisees.
    In an economic downturn there is more competition for jobs. This affects the franchise industry too, and you may come up against some serious competition for that dream franchise. So what exactly ...
  • Choosing recession-proof franchises
    Choosing a franchise that can withstand tough times is more imperative than ever.
    With financial pressure on small businesses growing, choosing a franchise that will survive a recession has never been more important. Perhaps the worst has happened and you’ve been made redundant?...
  • Redundancy – a blessing in disguise
    If you've got corporate experience then you could buy a lucrative management franchise.
    Redundancy is a growing worry for those employed in the corporate environment in the current economic climate. However, if the worst happens, although being made redundant will inevitably come as a...