Franchise Spotlight: Confectionery
With candy culture booming, this is a sector that is successfully franchised and looks set to grow.
With a predicted industry value of over $52billion by 2025 (Statista), this is a sector which promises to be extremely lucrative. Franchisees have a wealth of areas to explore from candy, soda pop, chocolate and ice-cream to deciding if they are interested in operating as a wholesaler focusing on product purchases and sales, or if running their own retail store is more appealing.
Statistics show over 268million Americans consumed chocolate and candy in 2020 with figures (and waistlines!) set to continue growing. Confectionery franchises capitalize on recurring events such as birthdays, celebrations, anniversaries and graduations and the market for niche confectionery gifts has exploded over recent years.
Candy Bouquet (which sell bouquets made from candy instead of flowers) have taken advantage of this trend, with relatively low start-up fees and full training for keen franchisees. For those interested in opening their own store, Rocket Fizz suggest you could be up and running within as little as 45 days. Chocolate Works NYC offers consumers the opportunity to customize gifts for personal and corporate markets.
Confectionery Industry Analysis
A franchise can be a great option for those who are keen to break into the confectionery industry, but feel daunted by the challenging and competitive market. This is a fast-paced sector which benefits from the recognized brand a franchise can offer.
Confectionery is a sector which is constantly evolving as consumer habits and tastes change. A franchisee will need to be ready to spot new trends and adapt in this market place. Experience is not necessary, with most franchises offering support and training, but a passion for sales and an interest in customer satisfaction and retail will certainly be important.
Franchisees would be wise to consider the digital sales strategies companies offer as the market analysis shows an increase in the number of online sales made in recent years. With candy culture in America only looking set to grow, this is an industry which offers a delicious future for those looking to franchise in confectionery.